Post by mexil on Feb 8, 2012 10:22:44 GMT -1
It’s a well known truth that people think emotionally when it comes to buying something. Even when the decision is logical, the mind has an important role to play. To sell your products in an effective manner, you need to show that you understand “how it feels to be in their shoes.”, and that you are truly dedicated in assisting them to solve it. A direct, personal approach always makes a customer happy. Now, how does your website make this possible?
The customer should clearly understand the services you provide, and what type of clients you work with.
The language used in the site should be simple enough so that even people with minimal knowledge about the industry (related technical terms) should be able to understand the matter easily.
Make it clear to the client your business and its intentions. Are you a company who aims at huge corporate businesses, or small businesses, or both? Are you based nationally or locally? Does the website clearly convey your message to the client? All these basic factors count.
It is important to create a personal and professional relationship. They should be drawn towards you by seeing the interest you have to help them out. Ask them many questions to better understand their needs.
Provide a FAQ section where they can find answers to their questions. You may even implement a direct chat facility where a customer care executive is always online to satisfy their queries. Include client testimonials & show the role that you played in their success. All this helps to make an emotional connection with your client.
In the end, if the customer feels like doing business with you, he/she should be able to do so with ease. Provide a link to the products / services page or whatever it is that they want to do. Add more interactive quotes which add an emotional touch to the website. If you are successful in creating an emotionally connected feeling, that will do the rest. A professional web design firm can provide excellent web designing services promptly.
The customer should clearly understand the services you provide, and what type of clients you work with.
The language used in the site should be simple enough so that even people with minimal knowledge about the industry (related technical terms) should be able to understand the matter easily.
Make it clear to the client your business and its intentions. Are you a company who aims at huge corporate businesses, or small businesses, or both? Are you based nationally or locally? Does the website clearly convey your message to the client? All these basic factors count.
It is important to create a personal and professional relationship. They should be drawn towards you by seeing the interest you have to help them out. Ask them many questions to better understand their needs.
Provide a FAQ section where they can find answers to their questions. You may even implement a direct chat facility where a customer care executive is always online to satisfy their queries. Include client testimonials & show the role that you played in their success. All this helps to make an emotional connection with your client.
In the end, if the customer feels like doing business with you, he/she should be able to do so with ease. Provide a link to the products / services page or whatever it is that they want to do. Add more interactive quotes which add an emotional touch to the website. If you are successful in creating an emotionally connected feeling, that will do the rest. A professional web design firm can provide excellent web designing services promptly.